I am not by nature a patient person. Back when I was working with organizations to design and launch sustainability initiatives, we had a metaphor that I liked very much. I borrowed it from one of the early thought leaders of green architecture, William McDonough. He was fond of pointing out that a fundamental problem with sustainable design as defined and implemented is that so much of it was about “being less bad.” He would say, if you’re driving to Canada at 70 miles an hour and you realize you really need to be going to Mexico, you won’t get there by driving to Canada more slowly. You have to turn the car around.
I’m all about turning the car around. Why use all this energy when technology and craft exist to cut our energy use in buildings by 70% right now, today? Yet, clients seemed always to be dragging their feet, even in the face of overwhelming evidence. One day, when I was voicing my frustration with how long all this change stuff was taking, my colleague accused me of wanting to bail out of the car altogether, while it’s still going 50 mph. And he was right! Continue reading









