I am fascinated by the power of story to sell or derail an idea. Sometimes I think of storytelling, that ancient and most connecting of arts, like The Force in “Star Wars.” Story can be used for good or for evil. Even with good intentions, it tends to be used as mindless entertainment, or for selling products or launching a mission-driven campaign. A fine example of the Dark Side of Story is found in the documentary, “Merchants of Doubt,” which jumps off from the 2010 book of the same name by Naomi Oreskes and Erik Conway.
These are the players who sow doubt in the public’s mind about the credibility or consensus of the scientific community around a specific topic. They do this to stall or scuttle environmental and health regulations. They started with tobacco, then moved on to toxic chemicals like flame retardants, and now are using the same proven techniques on climate change. The film employs imagery in creative ways. A sleight-of-hand magician demonstrates misdirection and murky banks of hidden files signify the “playbook” of confusion and lies. Archival footage of experts is intercut with contemporary interviews of the same people, to dramatize the passage of decades, the sweep of lives dedicated either to scientific study or to its obfuscation. Continue reading









