Our fascination with Story is so deeply embedded I would be surprised if genetic researchers haven’t turned up a receptor gene for it. We are almost as fond of categorizing things as we are of telling stories, so I wasn’t surprised recently to come across an article about the seven archetypal stories. This take on it says that the seven stories are: overcoming the monster, rebirth, quest, journey and return, rags to riches, comedy, and tragedy. Other genre categories break it down differently: love story, thriller, murder mystery, epic adventure, etc. The point is, we relate deeply, even subconsciously, to stories that have familiar themes and structures.
Just as there are types of stories, there are also types of storytellers. Some we call entertainers, others leaders or politicians. Some we call teachers, or pastors, rabbis or imams. Some are advertisers, others activists. All understand the power of Story to help us make sense of our lives, to show us our struggles and shine light on a pathway through them. It’s telling that this particular article ran in an advertising magazine. Continue reading








